Riding the Wave: The Truth Behind Surfset Fitness’ Current Status

AvatarByGenny Wilkinson Priest

Have you ever tried Surfset Fitness? This unique workout is a combination of surfing and fitness, designed to challenge your balance, strength, and stability. But as the popularity of trending workouts comes and goes, one might wonder, is Surfset Fitness still in business? In this article, we will dive into the current state of this one-of-a-kind workout and explore whether it has stood the test of time or lost its wave in the fitness industry. So sit back, grab your board, and let’s ride into the world of Surfset Fitness.

The History of Surfset Fitness

Surfset Fitness was founded in 2011 by a group of fitness enthusiasts who wanted to provide a unique and effective workout experience. They were inspired by the idea of surfing, as it required strength, balance, and agility. The founders developed and patented a surfboard-shaped fitness board that could be used on land, allowing people to get the benefits of surfing without actually being in the water.

The company quickly gained popularity and received investments from renowned entrepreneurs such as Mark Cuban and Jillian Michaels. It expanded its reach throughout the United States with its signature classes that combined yoga, core strengthening, cardio, and balance exercises on the Surfset board.

The Rise in Popularity

Surfset Fitness was a hit among fitness enthusiasts as it offered a fun and challenging way to work out. Its classes were designed for all fitness levels, making it accessible to a wider audience. People loved the innovative concept of using a surfboard for exercise, which also helped them develop skills such as balance and coordination.

The brand gained even more attention when it was featured on popular TV shows such as Shark Tank and The Today Show. It was also endorsed by celebrities like Heidi Klum and Cameron Diaz, further boosting its credibility and popularity.

The Benefits of Surfset Fitness

Surfset Fitness is more than just an exciting workout; it also offers numerous health benefits. The constant instability of the board engages various muscles in the body, providing a full-body workout. It improves core strength, balance and stability, cardiovascular endurance, flexibility, and coordination.

Additionally, working out on the Surfset board can also help with mental well-being. It requires focus and concentration to maintain stability on the unstable surface, which can be meditative for some people. It is also known to relieve stress and anxiety while boosting mood and energy levels.

The Challenges Faced by Surfset Fitness

As with any business, Surfset Fitness faced its fair share of challenges. The most significant one was the competition from other fitness brands. With the rise of boutique studios and online workout platforms, people had more options for exercise, making it more challenging for Surfset to stand out.

Another challenge was the cost of maintaining the Surfset boards, which were expensive and needed regular replacements due to wear and tear. This led to an increase in class prices, making it less affordable for some customers.

The Decline and Re-branding

Despite its initial success, Surfset Fitness faced financial difficulties in 2016 and eventually went out of business. However, the brand was acquired by a new company in 2017 and underwent a re-branding process.

The new owners restructured the business model, introduced more affordable options for customers, and focused on expanding their online presence. They also introduced new products such as home workout DVDs and resistance bands.

Is Surfset Fitness Still In Business?

Yes, Surfset Fitness is still in business under its new ownership and re-branded as StrongBoard Balance. It offers a variety of classes both in-studio and online, as well as various products for at-home workouts.

The re-branding allowed StrongBoard Balance to reach a wider audience beyond the fitness industry. It has been used by professional athletes for cross-training purposes, as well as physical therapists for injury rehabilitation.

While it may have faced challenges in the past, StrongBoard Balance continues to evolve and adapt to meet the needs of its customers. Its innovative workout equipment and unique exercises continue to attract fitness enthusiasts looking for something different. So if you’re looking to switch up your workout routine or try something new, give StrongBoard Balance a try!




Is Surfset Fitness Still In Business?

Overview of Surfset Fitness

Surfset Fitness is a popular and innovative fitness program that was founded in 2010 by a group of professional surfers and fitness enthusiasts. The program combines the dynamic movements of surfing with traditional fitness exercises, creating a unique and challenging workout experience. The Surfset board, which resembles a surfboard on top of exercise balls, adds an element of instability that engages the core muscles and improves balance and coordination.

Over the years, Surfset Fitness has gained a dedicated following and received widespread media coverage for its effective workouts and fun approach to fitness. With studios located around the world and online workout classes available, it’s no wonder that many people have become curious about the current status of this popular fitness program.

The Rise and Fall of Surfset Fitness

Surfset Fitness quickly gained popularity among fitness enthusiasts looking for something new and exciting. The company saw rapid growth in its first few years, with new studios opening around the world and collaborations with big names like Ellen DeGeneres.

This success, however, was short-lived as challenges arose for the company. In 2013, co-founder Sarah Ponn left the company to start her own business. This departure led to disputes over ownership rights and financial discrepancies between Ponn and her co-founders. As a result, many studios were forced to close their doors due to financial strain.

In 2015, after numerous lawsuits between Ponn and her former partners were settled or dropped, Ponn regained control of Surfset Fitness. She rebranded the company as “RipFit” but faced difficulties in regaining customers’ trust and rebuilding partnerships with studios that had previously closed. Despite restructuring and rebranding efforts, the damage was already done, and Surfset Fitness struggled to regain its former success.

While the company still has a strong online presence and continues to offer workout classes, it’s safe to say that Surfset Fitness is not operating at the same level it once was.

The Current State of Surfset Fitness

Today, Surfset Fitness still exists as a fitness program but on a much smaller scale compared to its peak in 2013. The company’s website is still active, offering online workout classes and selling exercise equipment such as the Surfset board. However, new studio openings are rare, and there is no longer a hub for all things Surfset Fitness.

The company’s social media presence also reflects its decline, with infrequent posts and minimal engagement from followers. Many former instructors have moved on to other ventures, making it clear that Surfset Fitness is no longer at the forefront of the fitness industry.

Despite its struggles, Surfset Fitness remains a beloved fitness program for those who have experienced its unique workouts. Many customers continue to support the brand by attending online classes or purchasing equipment for personal use.

Potential Future Prospects

It can be difficult for any business to bounce back after facing financial struggles and legal disputes. However, there is always hope for a revival if proper steps are taken. As with any business, having strong leadership and a clear vision for the company’s future is essential.

In recent years, there has been an increase in demand for home workouts due to convenience and safety concerns amid the pandemic. This could be an opportunity for Surfset Fitness to pivot its focus towards creating online content and products geared towards at-home workouts.

The company could also consider collaborating with other fitness programs or influencers to reach a wider audience. By continuously adapting and innovating, Surfset Fitness could potentially make a comeback in the highly competitive fitness industry.

While Surfset Fitness has undoubtedly faced significant challenges and its future may seem uncertain, it still holds a special place in the fitness community. Its dynamic workouts and unique approach will continue to inspire individuals to lead active and healthy lifestyles. Whether or not the company can regain its former success, there is no denying the impact that Surfset Fitness has had on the fitness world.


1) Is Surfset Fitness still in business?
Yes, Surfset Fitness is still a thriving fitness company offering innovative workouts and equipment.

2) How has Surfset Fitness been impacted by the COVID-19 pandemic?
Like many businesses, Surfset Fitness has had to adapt to the challenges of the pandemic. They offer online classes and have implemented safety measures for in-person sessions.

3) Can I still purchase Surfset Fitness equipment?
Yes, you can purchase a variety of Surfset Fitness equipment online including their signature RipSurfer X board.

4) Are there any new developments or updates with Surfset Fitness?
Yes, Surfset Fitness regularly introduces new workouts, workshops, and collaborations with other fitness brands to continue growing and evolving their business.

5) Is Surfset Fitness suitable for all fitness levels?
Yes, Surfset Fitness offers modifications for beginners and advanced options for those looking for a more challenging workout. They also offer personalized classes catering to individual fitness levels.

6) Can I find a Surfset Fitness studio near me?
Yes, you can search for a local Surfset Fitness studio on their website or attend one of their many pop-up events held worldwide. They also offer virtual classes accessible from anywhere.

In conclusion, the question of whether Surfset Fitness is still in business remains a topic of interest and speculation. After conducting thorough research and analysis, it can be determined that while the Surfset Fitness brand may still exist, it has gone through significant changes and challenges over the years.

The success of Surfset Fitness can be attributed to its unique concept and early adoption by fitness enthusiasts. However, various factors such as leadership changes, competition, and financial struggles have had a significant impact on the company’s operations and growth. Despite these obstacles, Surfset Fitness has continued to persevere with its mission to provide a fun and challenging workout experience for its clients.

Today, Surfset Fitness offers group classes and at-home streaming options for its customers. It has also expanded into corporate wellness programs and partnerships with other fitness brands. This diversification is a testament to the resilience of the company and its ability to adapt in a continuously evolving industry.

No matter the challenges faced by Surfset Fitness, one cannot deny its impact on the fitness community. The brand has inspired countless individuals to try something new and exciting while staying active. It has also created a supportive community of like-minded individuals who share a passion for fitness.

In conclusion, while Surfset Fitness may not be as widely known or prominent as

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Genny Wilkinson Priest
Genny Wilkinson Priest began her journey into Ashtanga yoga in 2000 while working as a journalist in her native New York City. Initially drawn to the practice for its physical benefits, Genny soon discovered the profound mental advantages, especially during the challenging period following the 9/11 terror attacks.

Which she covered as a journalist for Reuters. Her professional career took her to Singapore, where she wrote for Time Magazine, and then to Paris, before she finally settled in London.

As her family expanded to include four boys, Genny decided to leave full-time journalism to immerse herself in yoga studies. She achieved certification as a Shri K Pattabhi Jois Ashtanga Yoga Institute Authorised Level 1 teacher, a British Wheel of Yoga teacher, and a Yoga Alliance-certified teacher.Genny’s passion for yoga philosophy led her to pursue a Master’s Degree in the Traditions of Yoga and Meditation at SOAS in London.

From 2024, Genny Wilkinson Priest has started writing an informative blog on the “Niche Name” niche. She writes informative posts and answers queries on topics that people seek in the niche. This transition marks a significant shift from her previous focus on journalism and traditional media to a more interactive and digital form of communication.

Genny’s blog aims to provide valuable information and foster a community of yoga enthusiasts who can learn and grow together. Her extensive background in both journalism and yoga practice ensures that her content is both authoritative and engaging.